Everyone can practice
The Yandex team announced the launch of a new useful feature on the «Avto.ru» classifieds site. Now every advertisement for the sale of a Chinese car is supplemented with transcription and voiceover of the name of the brand and model.
As the press service noted, users were able to learn and remember the correct pronunciation of the names of cars from the Middle Kingdom. The company explained:
In 2023, consumer interest in cars from Chinese manufacturers has grown rapidly. The number of sales advertisements posted on «Avto.ru» has grown more than 6 times. To a large extent, this dynamics is due to the emergence of a large number of brands that were not previously represented in Russia, for example Jaecoo [Jakeý], Kaiyi [Кáи], Voyah [Вóя], Baic [Б& aacute;ik], Hongqi [Хónchi], Dongfeng [Dongfeng] and others. However, due to the peculiarities of the Chinese language and the way the names of models and brands are written in the Latin alphabet, it can be difficult to cope with the correct pronunciation. Erroneous variants began to take root: for example, Haval is pronounced as «Haval» instead of «Hawail», and Changan — «Changan» instead of «Chang'an».
To make it easier to get acquainted with new brands, «Avto.ru» Together with translators and company representatives, he introduced convenient and understandable transcriptions into announcement cards, which were also voiced using a voice assistant. This solution will help users learn and remember the correct pronunciation, as well as avoid misunderstandings when talking with friends or when choosing a car at a dealership.
Everyone can practice correct pronunciation on a special page created to mark the launch of the transcription function, as well as take part in an entertaining quiz.