Chery calls itself “China's Volkswagen or Toyota”

by alex

This was stated in the manual

Li Xueyong, Deputy General Manager of Chery, said that the main attraction of the brand is «value».

He claims that Chery today has become the «Chinese Volkswagen or Toyota», and that the brand produces cars for the general public.

Li Xueyong added that the Chinese automobile market has been going through very difficult times recently. When consumers buy cars, product quality and emotional value factors come first: «In traditional perception, the era when the brand had to take first place is over».

Li Xueyong noted that today it is «impossible» Don't engage in a price war: «Creating the best value for consumers at the right price is the best solution».

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