Blizzard's donation dump failed? How are Warcraft Rumble downloads and income going after six months?

by alex

Warcraft Rumble once made some noise, but Blizzard clearly expected more impressive results from such a well-known franchise

In August 2023, there was a soft launch of Warcraft Rumble (for a limited audience), and in November there was a full release. Then AppMagic data showed that in six days after its release in November, the new product brought Blizzard about $3.4 million. If we take into account the income from the soft launch, then about $4.34 million.

However, talk about Warcraft Rumble quickly died down after the release, the game continued to exist in some form. In March 2024, noob-club decided to remember this Blizzard project and see how things were going with downloads and income.

Judging by the current AppMagic data, Warcraft Rumble is not used hugely popular, the income is also not very impressive (considering that this is a game based on the Warcraft franchise).

If you count from the moment of the full release (November 2023), then in 4 months the game was downloaded more than 5 million times. At the same time, the USA accounts for about 25% of downloads, in Germany 10%, in South Korea 7%, in France 6% and in Taiwan 5%.

For comparison, this is scandalous the famous Diablo Immortal (June 2022) has been downloaded more than 20 million times in about a year and a half. In the last 30 days it has been downloaded over 200 thousand times, while Warcraft Rumble has over 100 thousand downloads:

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«This means that Immortal still generates at least twice as much interest from newcomers as the relatively recent Rumble“.

In terms of revenue, the gap between Diablo Immortal and Warcraft Rumble are more impressive.

In the last 30 days, Diablo Immortal has earned over $5 million ($200+ million all-time; while Warcraft Rumble has only earned $2 million ($20 million all-time).

If you look at another famous project – Clash Royale; Warcraft Rumble is considered by some and positioned as its competitor, then things are as follows:

“In 8 years, the revenue of this SuperCell game exceeded $2 billion according to AppMagic, or $4 billion. according to official data. Compared to Clash Royale, the game brought in 6 times less revenue in the first 3 weeks of its existence, which is quite significant. Even though Warcraft Rumble at the time of its release was a more developed, complex and complete game in its content than Clash Royale in the early days, by 2024 the mobile games market has changed a lot, their number has increased significantly and it is already very difficult to displace the major titans in this field.”

Blizzard's donation dump failed? How are Warcraft Rumble downloads and income going after six months?

Blizzard's donation dump failed? How are Warcraft Rumble downloads and income going after six months?

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