A new title opens every week
Tinkoff Bank team announced the launch of a fun service for its customers. «Titles» are virtual characters. They allow you to evaluate your weekly expenses in a playful way in comparison with the expenses of other users.
Clients using various characters in «Stories» mobile application «Tinkoff» can see the specifics of their expenses and find out which categories of their personal spending increased or decreased during the week.
A new title opens every week. The client makes purchases during the week, the neural network analyzes the transactions and checks whether his behavior meets the criteria of any of the titles. At the same time, the characters are not repeated – You can only get a certain title once.
For the New Year in the mobile application «Tinkoff» There will be a special set of «Titles», which is created based on New Year's parties from childhood and visualizes spending for 2023. Currently, there are more than 150 characters available in the Tinkoff collection, which reflect a wide variety of shopping categories: food, clothing and accessories, restaurants and cafes, beauty, cars, etc. The collection of titles is constantly updated.
Titles have been tested over the past few months and have been made available to a subset of customers. Now the service is available to all users. According to the results of the test period, the most favorite titles, which were most often shared by clients on their social networks, were «Arab Sheikh», «Successful Billionaire» and «Dominic Toretto».