Apple didn't pay OpenAI for ChatGPT in iOS 18 because “advertising is more valuable than money”

by alex

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Apple не платила OpenAI за ChatGPT в iOS 18, потому что «реклама дороже денег»

Apple не платила OpenAI за ChatGPT в iOS 18, потому что «реклама дороже денег»

On Monday at WWDC 2024, Apple eventually confirmed rumors of a potential partnership with OpenAI and announced the integration of ChatGPT into iOS 18. Details of the deal have now emerged.

According to Bloomberg's Mark Gurman, “the partnership between Apple and OpenAI is not expected to generate significant revenue, at least not initially,” and the contract itself does not involve payment of money from either party.

In fact, Apple believes that integration with iOS 18 will give OpenAI “equal or greater value” compared to the money, given the advancement of the brand and technology on hundreds of millions of its devices. The company's goal is to enter into future revenue-sharing agreements with artificial intelligence companies—an arrangement in which Apple would receive “a cut from AI partners who monetize results in chatbots on its platforms,” ​​Gurman writes.

ChatGPT integration in iOS 18, iPadOS 18 and macOS Sequoia will be available free of charge to users who choose to take advantage of it, and ChatGPT Plus subscribers will be able to log into their accounts to unlock additional features.

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Apple says new AI features will work for you in apps: manage notifications, write or summarize text in email (with a choice of message tone), or transfer tasks “from app to app” (for example, you can ask the AI ​​to play the podcast that was sent to you in the messenger).

The company notes that all AI actions will be processed on-device to maintain privacy, but you'll need an A17 Pro or M series chip to take advantage of the update.

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The Technology section is published with the support of Favbet Tech

Apple не платила OpenAI за ChatGPT в iOS 18, потому что «реклама дороже денег»

Apple не платила OpenAI за ChatGPT в iOS 18, потому что «реклама дороже денег»

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