The company’s position in the country has weakened
Apple continues to cut prices on its iPhone smartphones in China to cope with growing competition from local manufacturers.
In honor of March 8, prices for current iPhone smartphones in the flagship Apple Store Tmall were reduced by an average of $140. Earlier, in January, Apple had already officially reduced the prices of its smartphones in the country. And last year, Apple lowered the price of the iPhone 15 Pro Max a few weeks after its release.
Data from Counterpoint Research shows that Apple's smartphone sales in China fell 24% in the first six weeks of 2024, causing the company to fall from first place last year to fourth behind Vivo. Huawei and Honor.
According to one version, iOS 18 with new artificial intelligence features will help Apple strengthen its position in China.