At retail the car is 400 thousand rubles more expensive, and there is a reason for that
Sergey Tsyganov, auto expert and host of the Telegram channel «Russian Automobile», revealed details about the cost of Solaris HS — This is the Hyundai Solaris, the production of which was resumed at the former Russian Hyundai plant. It turns out that the cost of the car in the basic version — 1.63 million rubles. But this is the dealer price, that is, the amount that the dealer pays to the AGR Automotive Group, which now owns the former Russian Hyundai enterprise. At retail, the price of the car is approximately 400 thousand rubles higher, and there is an explanation for this.
«AGR, anticipating the crazy demand for Solaris, offers some dealers to buy cars not individually, but in lots. In the lot – six cars, 4 "Solaris" and two not very liquid Kia Optima 1.5 turbo, imported as parallel imports. I talked with one of the dealers, he confirmed the unprofitability of such a deal: "Optima" you will have to put it in minus, so as not to freeze the warehouse, this will eat up all the profit from the sale of Solaris. As a result of the sale of the lot, the dealer will make approximately zero. So-so business», — told by Sergey Tsyganov.
According to an auto expert, AGR Automotive Group has not set retail prices for cars. Moreover, there are no clear purchase prices.