Last year, deliveries amounted to about 19 million units
Global projector shipments totaled 18.752 million units in 2023, up 5.2% year-on-year, according to RUNTO.
The global projector market growth forecast for 2024 has been raised to 9.7%. Total shipments will exceed 20 million units and reach 20.57 million units. The global projector market is expected to reach 30 million units by 2027.
In 2023, projector shipments to the mainland China market will total 7.114 million units, down 6.9% year-on-year. China's share of the global market has dropped from 42.8% in 2022 to 37.9% in 2023. But mainland China is still the world's largest projector market.
Due to factors such as national policies, localized supply chain and fierce competition, China's projector market is expected to grow to 7.47 million units in 2024. However, as more and more domestic brands increase their efforts to expand overseas, the growth rate of the Chinese projector market may be slower than that of overseas markets, and its global market share is expected to further decline.
North America is the world's second largest projector market, with shipments exceeding 4 million units in 2023 for a share of 21.6%, up 3 percentage points from 2022. Projector shipments to Western Europe exceeded 2.5 million units with a market share of 13.8%.