The list of “extras” looks original: mudguards, bumper stickers, LED lamp in the trunk
The latest ninth-generation Toyota Camry did not become a hit in China, but in the US there is demand for the car, and some dealers are actively taking advantage of this, «bolding» tens of hundreds of dollars to the recommended retail price of the car.
So, a Toyota dealer in Palo Alto, California, is selling a 2025 Camry XSE AWD with a markup of $2,995. The surcharge is due to such “extras” as mud flaps, bumper stickers, and an LED lamp in the trunk. The description of the last option looks like this: the lamp «provides a bright white light that illuminates the entire trunk area». It turns out that a standard flashlight copes with this function very poorly.
But Hanlees Hilltop Toyota dealer goes even further: the Camry, with a suggested price of $39,492, is asking $45,057. In addition to «dealer price adjustment» There are wheel locks and door edge protection behind… $570.
California Toyota dealer Roseville has not been shy about raising prices by $4,995 on all 2025 Camrys in stock.
True, not all dealers are speculating on the novelty of the ninth generation Camry: many sell the car at the recommended price, and some even have discounts. For example, Wilde Toyota of West Allis, Wisconsin is selling a car for $1,000 off.