For one share they gave $207.15
Apple shares rose 7% to a new all-time high of $207.15 a day a day after the company unveiled new operating systems, including iOS 18. The rally helped Apple beat its previous record recorded on December 14.
During the event, Apple introduced a number of new artificial intelligence features, including an updated Siri voice assistant, integration with ChatGPT OpenAI, and new custom emoji.
Morgan Stanley analysts said Apple's artificial intelligence features will force consumers to upgrade their iPhones, which should «speed up the device replacement cycle».
The target price for Apple shares, set by analysts, is $216, and in the most optimal scenario they can rise to $270.
«Restricting Apple Intelligence to iPhones sold during the past year reinforces our belief that AI can help drive the iPhone supercycle», — analysts said.