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Technology publication The Verge published an article “Best Printer 2024” in early April year…””which is still the first Google result for the query “best printer”. In fact, this material, created by the Google Gemini language model and SEO-optimized, is an experiment and an example of how technology can circumvent people's attempts to create quality content.
Even the low-resolution cover of the article contradicts everything we know about the appeal of images. But this does not stop Google from ranking the material highly in search.
The article states that “the best printer is still any random Brother laser printer on the market.” It is unlikely that anyone will agree with this statement; perhaps not everyone has even heard of this brand.
Google often emphasizes writing for people, not search engines. However, content like this shows that generation and optimization can still effectively bypass the hours of work and research of people who strive to create interesting and useful material.
Even the title “Best printer 2024, best printer for home use, office use, printing labels, printer for school, homework printer you are a printer we are all printers” at first glance seems to be nothing more than aggressively optimized selection of words. Not to mention the expression “you are also a printer and we are all printers.”
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This is not the first attempt by The Verge: a similar material was published last year, and was also successful. But then half the text was created by another AI model, ChatGPT.
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