And named the reasons
President of AvtoVAZ, Maxim Sokolov, at the exhibition «Russia» admitted that the top models of Lada Vesta are not in high demand. Literally speaking, he stated that they «are not selling so successfully».
He noted that while demand for basic modifications remains stable, expensive versions need serious support to stimulate sales. Sokolov pointed to several reasons for low demand, including an increase in the key rate, since top models are often bought on credit. A similar situation is observed not only with AvtoVAZ, but also with other brands on the Russian market.
In addition, Sokolov noted the need to develop a compensation mechanism for a «flat price» for a Lada Granta car in basic configuration, which now costs 700 thousand rubles. Last week it became known that AvtoVAZ turned to the authorities for state support to curb price increases for its most affordable Lada Granta model in the basic configuration.
The territory of the old AvtoVAZ test track is filled with new Lada Vesta cars, as we reported in the morning. In addition, AvtoVAZ began production of a new version of Lada Granta with Lada EnjoY Pro.