For 65 countries
JohnsPhones analysts assessed the smartphone market in 2023 and identified the most popular brands in different countries.
The authors did not cover all countries: many African ones are missing, there is no data on Ukraine and Kazakhstan, but in general there is a lot of information (65 countries).
Due to the limited sample, the authors found that Apple dominates the market, not Samsung. Apple took 28.4%, while Samsung's result was 28.2%. Xiaomi closes the top three with 12.7%, and among the rest of the companies, not a single one scored even 6%.
If you look at the map, Apple dominates North America, many Western European countries and Russia. Samsung is the leader in South America, parts of European countries and Africa. From individual cases, we can highlight the leadership of Oppo in Indonesia and the Philippines and the leadership of Tecno in a number of African countries.
The authors of the report also provided data on the best-selling smartphone models in the first half of last year. The iPhone is in the lead here, there are five Samsung models, and the top ten, interestingly, is the old iPhone 11.