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Microsoft, as reported by the Financial Times, will pay the media startup an undisclosed but “substantial » amount of money to sponsor a news feed called “Signals”
Signals will offer breaking news feeds and analysis of big stories with dozens of posts per day. The goal is to provide “different perspectives on events from around the world,” which has been a key focus of startup Semafor since its launch in 2022.
Microsoft also plans to announce collaborations with other journalism organizations soon, namely the Craig Newmark School of Journalism, the Online News Association, and the GroundTruth Project.
Previously, the corporation and the OpenAI startup it sponsored faced a multibillion-dollar lawsuit from The New York Times website, which accused the companies of freely using its articles to train artificially intelligent chatbots.
Gina Chua, executive editor of Semafor, helped develop the media startup's AI research tools, which are powered by ChatGPT and Microsoft's Bing.
“Journalism has always used technology, whether it be carrier pigeons, the telegraph or something else… there is now a set of tools that are truly disruptive in the industry,” says Chua.
Semafor journalists will use AI to search for reports and comments in multiple languages from other sources around the world to create breaking news – we are talking in particular about Chinese, Indian or even Russian (!) media. < /p>
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“Journalists must adopt these tools to survive and thrive,” says Noreen Gillespie, a former Associated Press journalist who joined Microsoft three months ago to build relationships with news companies. < /p>
Media startup Semafor was founded by former BuzzFeed editor Ben Smith and former Bloomberg Media executive Justin Smith, and is funded by wealthy individuals including 3G capital founder Jorge Paulo Clement and KKR co-founder Henry Kravis. The company generated over $10 million in revenue in 2023 and has over 500,000 subscriptions to its free newsletters. The founders say Semafor was “very close to profitability” in the fourth quarter of 2023.
Meanwhile, Microsoft's efforts to automate the news feed have not always been successful. For example, in 2020, the corporation tried to replace the editors of the Microsoft News and MSN services with artificial intelligence – as a result, the system confused two singers of mixed race; or even earlier examples with chat bots Tay and Zo – the first fell in love with Hitler and hated feminists within 24 hours, and the second called Windows spyware and advertised Linux. More recently, Microsoft’s artificial intelligence “improved” The Guardian’s article about the death of a woman… questioning about the probable cause of death.
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