The company has already made changes to its strategy
Meta* is optimistic about the new Vision Pro headset, which may well help develop the company's own VR headset business. According to The Wall Street Journal, citing various sources, Meta* hopes that Vision Pro «will revitalize work on the $50 billion Metaverse that consumers have yet to embrace».
Meta* executives, including Mark Zuckerberg, are optimistic about the launch of Vision Pro. They believe that Apple's entry into the headset market will validate their current work and attract more consumers.
«Meta* staff sees Quest and its software ecosystem becoming the primary alternative to Apple in this area, filling the role of Android if paralleled with smartphones,— writes The Wall Street Journal. — The battle Meta* executives and industry insiders envision centers on software vendors, who will play a huge role in developing applications that attract more users.
Although Vision Pro has not yet gone on sale, the new product has already changed the Meta* approach. The company is reportedly more focused on mixed reality than it initially was.
«Meta* is increasingly focusing on mixed reality, which allows users to see virtual images superimposed on their real surroundings, — says an article in The Wall Street Journal. — Previously, Meta* talked more about the metaverse, an amorphous concept that suggests people work and play in virtual reality».
Apple Vision Pro sales will start on February 2.
* The Meta company is recognized as extremist in Russia and is banned.