Porsche is second in the world in terms of earnings per car, but even here it lags behind Ferrari by several times
Car Industry Analysis analysts have compiled a ranking of automakers who earned the most from selling their cars in 2023. The rating was topped by Ferrari: last year the company earned an average of $118 thousand for each car sold. Interestingly, Ferrari has greatly improved on last year — immediately for 25.6 thousand euros. The greatest contribution to this was made by the Purosangue crossover and the flagship hybrid SF90 Stradale.
Porsche is in second place, but is more than 5.2 times behind Ferrari. From one car sold, BMW and Mercedes-Benz earn less than Ferrari by 16 and 17 times, respectively, Toyota — 42 times, Volkswagen — 48 times, and Great Wall — 415 times.
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Ferrari will release three new products in 2024, and they are likely to help the company earn even more.