World of Warcraft has been on the market for many years. Blizzard releases add-ons for the game that sometimes cause mixed feelings
There is a layer of gamers for whom this project “ended” after Wrath of the Lich King, but nevertheless, a certain audience for the project remains to this day.
Sometimes additions for World of Warcraft cause very noticeable dissatisfaction. The release of Shadowlands and the subsequent development of the DLC caused a lot of criticism. Now there is an opportunity to get acquainted with the dynamics of the WoW audience over the past years.
At the Game Developers Conference, the creators of World of Warcraft decided to look back and remember how the number of subscribers changed.< /p>
It is logical that the release of an add-on for World of Warcraft leads to an increase in the audience – new and old players are looking at the new content. However, then the outflow of the audience begins: someone can quickly get enough of the game or remain disappointed.
Blizzard’s task is to ensure that the audience does not fall over time, but, on the contrary, grows.
In the case of World of Warcraft Shadowlands there was a failure – they could not retain the players, but with the Dragonflight add-on things are much better.
With Dragonflight, the World of Warcraft team failed to break the Shadowlands launch record, but after the release of the add-on, the drop in audience was not so great. At a certain point, there was even an increase in the number of subscriptions.
According to Blizzard, the developers were able to restore the trust of the World of Warcraft community.
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