Beeline will not create an ecosystem of products

by alex

But the company can become a good platform for partners

Cellular operator «Beeline» does not plan to create an ecosystem of products, as Renat Nasretdinov, vice president of the company for corporate development and M&A, said in an interview with TASS.

This question arises periodically: «It is important here to verify the definitions. We really do not consider it possible for ourselves to implement an ecosystem approach when one company believes that it can independently be equally effective in all sorts of products and areas, often unrelated to each other.

Renat Nasretdinov added that «Beeline» is considering the opportunity to be a good platform for partnerships, in which it could provide the client with a choice of the best products and services, and partners — the opportunity to earn more.

To do this, you don’t have to try to become a leader in all business areas and believe that you can be equally effective both in providing telecom services and in other non-core areas, such as banking, for example. We understand that each segment has its own leaders. Moreover, these leaders change periodically.

Renat Nasretdinov

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