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According to the Financial Times, Apple has lured dozens of artificial intelligence experts from Google and created a “secret European laboratory” in Zurich. There is a new team of employees working there to create new AI models and products.
Apple has hired at least 36 Google professionals since 2018, when John Giannandrea became Apple's chief AI officer, according to an analysis of LinkedIn profiles by the publication.
Apple's core AI team is based in California and Seattle, but the company recently expanded offices in Zurich, Switzerland. Apple's acquisitions of local startups FaceShift (VR) and Fashwell (image recognition) are believed to have influenced its decision to build a secret research laboratory in the city known as the Vision Lab.
Lab members have been involved in Apple's research into core ChatGPT technology and other large-scale speech models. Researchers have focused on developing more advanced artificial intelligence models that incorporate textual and visual data to answer queries.
Chuck Wooters, a conversational artificial intelligence expert and LL.M. who joined Apple in December 2013 and worked on Siri for nearly two years, said: “While I was there, one of the pushes that was happening in Siri group, there was a move towards neural architecture for speech recognition, even then, before the advent of large language models, they were big proponents of neural networks.”
Currently, Apple's leading artificial intelligence team includes prominent former Google employees such as Giannandrea, the former Google Brain executive who is now part of DeepMind. Sami Bengio, now senior director of artificial intelligence and machine learning research at Apple, was also previously a leading artificial intelligence scientist at Google. The same goes for Ruoming Pang, who leads Apple's Core Models team, which focuses on large language models. Pang previously led AI speech recognition research at Google.
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In 2016, Apple acquired Perceptual Machines, an AI-based generative image detection company founded by Ruslan Salakhutdinov of Carnegie Mellon University. Salakhutdinov is said to be a key figure in the history of neural networks and studied at the University of Toronto under technology godfather Geoffrey Hinton, who left Google last year over concerns about the dangers of generative AI.
Salahutdinov tells FT that one reason for Apple's slow rollout of artificial intelligence is the tendency of language models to provide incorrect or problematic answers: “I think they're just a little more careful because they can't release something that isn't can fully control.”
iOS 18 is expected to include new generative AI features for Siri, Spotlight, Shortcuts, Apple Music, Messages, Health, Keynote, Numbers, Pages and other apps. These features are expected to be powered by Apple's on-device language model, although Apple has also announced partnerships with Google, OpenAI and Baidu.
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