And then Apple managed to force users to buy more expensive ones. MacBook Pro is more popular than MacBook Air in the US

by alex

Only 10% of all desktop Macs

CIRP analysts have published data on the popularity of various Macs in 2023 in the United States. 

Almost exactly half of all sales (51%) were from various MacBook Pro models, that is, not the cheapest Apple PCs. The MacBook Air's share is also large (39%), but it is still only second place, despite the fact that the current Air's performance is much closer to the Pro models than it was in the days of Intel processors. 

И тут Apple сумела заставить пользователей покупать более дорогое. MacBook Pro в США более популярны, чем MacBook Air

Desktop PCs in total occupy only 9-10% with a small gap from each other. The iMac accounted for 4%, the Mac Pro 3%, and the Mac mini and Mac Studio each took 1%.  

И тут Apple сумела заставить пользователей покупать более дорогое. MacBook Pro в США более популярны, чем MacBook Air

If we talk about laptops in more detail, you can see that sales of models with one or another screen diagonal are approximately equal for all options. There is a difference, but it is small. 

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